Pimary derives from the word ‘primary’ and ‘pi’ (π). Pi is the constant of a circumference whereas the visual identity of a circle represents a basic unit of living organism and a part of the universe. When we are our soul, we connect to one another. We commit to explore and develop sustainable lifestyle and bring worldwide quality collection to share with you, aiming to bring sustainable lifestyle to all of you in a simply and natural way. Brands like Azurlis, The Herb Farm, Tsuno are eco-friendly brands that with their own brand story behind. These products can make everyone practice their own sustainable lifestyle in every small parts of life.