Pimary derives from the word ‘primary’ and ‘pi’ (π). Pi is the constant of a circumference whereas the visual identity of a circle represents a basic unit of living organism and a part of the universe. When we are our soul, we connect to one another. We commit to explore and develop sustainable lifestyle and bring worldwide quality collection to share with you, aiming to bring sustainable lifestyle to all of you in a simply and natural way. Brands like Azurlis, The Herb Farm, Tsuno are eco-friendly brands that with their own brand story behind. These products can make everyone practice their own sustainable lifestyle in every small parts of life.

With THE COMMON GROUND, we wanted to create a curated space, where every T-Shirt, tote bag, accessory that you see and love is thoughtfully produced and sourced. We’re guided by one simple question: how can you and I live more sustainably? That’s why we look at newer, greener ways to make clothes – like our “scan-to-make” collection that lets you create your perfect shirt using recycled materials. And source quality everyday basics for you to mix-and-match, tweak and really make your own. Because ultimately, you know what looks best on you. We also work with illustrators, like-minded brands and social enterprises to bring you original, recycled and upcycled goodies that we hope you’d love.

“In Time Of “presents a daily life story concept store –“The Store In Time”, exploring different stories in daily life.  Through projects and invitations, we present various stories from the community that is behind product creation. We want visitors to leave with not just a product but also the story of the creator behind it.

A story, a touching moment, and an echo!